17 December 2014
The hour-and-a-half session critically discussed the role of academic impact and showed how citation scores can be improved using various techniques and online sources such as academia.edu and research gate.
The role of academic impact (and citations in particular) is becoming increasingly important in academia. Academics now have to carefully plan projects and actively influence citations of their good work. Citation scores may also be considered for recruitment, tenure and promotion decisions. The seminar will therefore cover the following topics: Why are citations important, what are potential problems with relying on citations (only), which metrics are available, and, most importantly, how can academics improve their citation scores?
Professor Gruber recently co-founded the Centre for Service Management (CSM) in the School of Business and Economics. He is also the Vice-Chair of the AMA Marketing for Higher Education Special Interest Group. Professor Gruber is on the editorial board of the Journal of Service Research, Journal of Business Research and Journal of Service Management. He regularly presents his latest research findings at leading conferences worldwide and publishes in prestigious international peer-reviewed journals such as Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Journal of Service Research, Journal of Business Research, Industrial Marketing Management, Journal of Service Management, and Journal of Marketing Management.