Lecturer in Strategy
Background
Marc Krautzberger joined the University of Edinburgh Business School in March 2022 as a Lecturer in Strategy. Before that, Marc was a Senior Researcher at the University of St Gallen, Switzerland. Prior to starting an academic career, Marc worked as a management consultant and developed inter-organisational, corporate, business, and divisional strategies. Marc studied sociology with a focus on dynamics between risks (e.g., technological, environmental, financial, political) and the organisation of society. He did his PhD with Professor Ulrich Beck at the Ludwig Maximilian University of Munich, Germany.
Research Interests
Marc examines the management of competing demands in strategy processes, innovation and change processes, and in response to societal challenges. He combines organization theory (e.g., paradox theory, practice theory, institutional theory) with qualitative research methods (e.g., ethnographic fieldwork). In his ethnographic field research projects, Marc explores practices of (re)defining and pursuing strategic goals in complex environments that are characterised by technology-driven markets, transformative change, and competing demands. Studied competing demands are, for example, conflicting economic, ecological, and social requirements, performing in the present versus learning for the future, and collective versus individual goals. Research projects include strategy processes and the digital transformation of international corporations as well as the development of new businesses with the help of digital technologies. Marc’s research has been published in academic journals such as Strategic Organization and practitioner-oriented outlets.