UEBS Graduate Leader
Roles and Responsibilities
Katherine is a Graduate Leader in the newly established UEBS graduate scheme, where she project-manages initiatives that align with the school's strategic objectives while supporting her professional development.
In her first placement, she spent six months with the marketing team, designing a new PGT applicant communications campaign and conducting extensive consumer research to inform the AMA team’s ongoing work. Her personalised email campaign showcased the business school's unique strengths, enhancing engagement through more tailored and interactive touchpoints for prospective students.
Currently, Katherine is working with the Executive Education team, conducting market research to support the development of a strategic response to three key talent pipeline opportunities - green finance, green skills, and fintech.Â
Background
Katherine graduated from the University of Edinburgh in 2024 with a degree in International Business, which included an exchange year at Queen's University in Ontario, Canada.