What Our Alumni Think
Tony Yamanaka
Programme:
MSc Marketing, 2014
Post-UEBS Position:
Marketing Strategist
I was looking for a course that would broaden my perspectives and expose me to high-level marketing knowledge, and that's exactly what I got at Edinburgh. Today, the experiences, skills and learning I gained from my MSc are applied every day in my role as Marketing Strategist.
I'd visited Edinburgh on vacation, so I knew about the cultural offerings, the year-round festival scene and generally what a great location it would be to study in. Before deciding on Edinburgh, I had browsed American universities but with my interest in international marketing it made sense to study overseas. I'm thrilled I did.
From day one I was exposed to a great mix of the theoretical and the practical, visiting speakers and class debates that challenged me and made me justify my views.
Collaboration was a big word in my class, and during group work a mix of nationalities added to our knowledge of teamwork and how different cultures approach varying business challenges. I made some great friends and, thanks to the growing alumni community, I'm in regular contact with classmates.