Full-time 91大神
Career Summary
Digital Marketing professional with over 11 years of experience in cross-channel marketing. Specialisation in SEM/PPC, Programmatic Display, Streaming Audio, STV, OLV, and Google Shopping. Proven expertise in managing high-value budgets, including 拢15m+ for Fortune 500 business units at Spectrum Brands, 拢1.7m+ for a Fortune 50 client, and 拢10m+ for SMBs. Supported Boeing during the 737 MAX crisis and COVID-19, delivering media strategies aligned with business goals and public sentiment. Industry experience spans financial services, recruitment, e-commerce, hospitality & travel, aerospace & defence, and CPG. Skilled in delivering omni-channel strategies that drive measurable results by bridging strategic vision with technical implementation
Key Skills
A strategic and results-driven digital marketer with expertise in performance marketing and programmatic strategies. Experienced in aligning marketing objectives with sector-specific goals for global brands and independent retailers. Proficient in data analysis, optimisation, and converting insights into actionable strategies. Leadership skills include mentoring teams to foster growth and ensure project success. Technical expertise, supported by a full-stack web development certification, helps me bring effective cross-functional collaboration and implementation. Adept at negotiation, budget optimisation, and stakeholder communication, I bring a comprehensive and innovative approach to business challenges.
Future Objectives
I aim to take on management and leadership roles in the UK or EU, focusing on driving business growth and innovation. My goal is to utilise my expertise in strategy, digital marketing, and team development to lead transformational initiatives.
| Role | Organisation | Years |
|---|---|---|
|
Manager, Digital Media
|
Spectrum Brands
|
2021 – 2024 |
|
Manager, Team Lead, Digital Performance Media
|
Radancy
|
2017 – 2021 |
|
Media Manager
|
Performics (Publicis)
|
2015 – 2017 |